Making Your Promos Pop - The iPopcorn
To highlight the functional benefit of the video iPod’s compact technology, Apple served up tiny promotional popcorn buckets with the tagline “iPod: Movies in your Pocket.” The promotion was a blockbuster hit in movie theaters throughout South Africa. BBDO came up with this brilliant promotion, which succeeded in making the hand-held movie experience tangible and edible, too!
Posted: July 15th, 2008 under Apple Schwag.
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